Women's Health Trend Concepts
Discover IMCD's Women's Health related concept formulations
Discover our Women health concept to support Urinary Tract Infections (UTIs) with an on-the-go solution
CONCEPT RATIONALE
Urinary Tract Infections (UTIs) are the second most common bacterial infection, impacting around 150 million people globally each year. Although they can occur in men, women, and children, due to the female anatomy, women have a higher risk for developing a UTI. UTIs, and rUTIs, can have a significant impact on day-to-day functioning and lead to a lower quality of life. Activities such as exercise, sleep, sexual intercourse, and workplace attendance and productivity can all be affected, as can mental health, and an increased incidence of anxiety and depression is seen with rUTIs.
Therefore, IMCD has developed a targeted solution for tackling issues related to UTIs.
TARGET MARKET
The Uro-ease concept is a natural, on-the-go solution for UTIs and provides high-quality quality effective ingredients known to offer potent urinary support in a convenient hard-shell vegan capsule. Uro-ease actively promotes a healthy urinary tract for both women’s and men’s health journeys and supports overall quality of life.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Made with sustainably sourced nutraceutical active
- Formulated with a natural, clinically based nutraceutical active (American cranberry)
- Vegan and vegetarian-friendly HPMC capsule
- HPMC capsules are resistant to moisture and humidity
- No unpleasant taste or odour of the capsule
After logging in to MyIMCD you can see the Uro-ease formulation and discover more about the nutra actives ingredients below.
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Women's Health Trend Concepts
Discover IMCD's Women's Health related concept formulations
