In 2025, food trends focus on quality ingredients and sustainability. With the increase of tailored diets to meet the consumers’ needs and the growth of environmentally friendly food alternatives, brands must balance consumer values and climate change impact to drive future innovation.
Over the past five years, plant-based food and beverages with a natural claim have experienced a 23% average annual growth. As climate change continues to impact product sourcing, brands and consumers must navigate a delicate balance between personal values and purchasing decisions (Innova Market Insight, Top 10 Trends 2025).
What does this mean for future food innovation?
The use of BungeMaxx® Rapeseed and Sunflower Lecithins in food formulations has revealed outstanding versatility and numerous benefits. From enhancing texture to supporting more sustainable solutions, these lecithins offer a multitude of advantages across various food segments.
A Clean and Wholesome Ingredient
With their non-GMO and 100% plant-based composition, BungeMaxx® contributes to clean label formulations. They are allergen-free, making them suitable for a wide range of dietary needs, and their absence of palm oil adds to their appeal in promoting environmentally friendly practices. Additionally, BungeMaxx® Rapeseed and Sunflower Lecithins are made from European raw materials, ensuring traceable, sustainable supply chains that help minimize environmental impact.
Improved Texture across Key Food Segments
BungeMaxx® Rapeseed and Sunflower Lecithins offer exceptional functional benefits in a wide array of food applications:
- Confectionery - In chocolate, they improve handling, reduce viscosity, and enhance mouthfeel while preventing issues like sugar crystallization and oil migration. Lecithins can allow improved cocoa processing, reduced cocoa butter input and enhanced chocolate quality. Furthermore, some other positive effects include increased temperate resistance and extended shelf life. Lecithin also improves chocolate flowability by reducing viscosity and yield value.
- Bakery & Snacks - These lecithins facilitate even ingredient mixing, enhance machineability, and improve crumb structure, all while extending freshness. They also act as release agents, reducing friction and preventing sticking during sheeting and cutting. They can be used in a large variety of bakery goods, extruded snacks, spreads, creams, fillings and toppings.
- Beverage - Lecithins improve dispersibility of difficult to disperse powders, which include cocoa powder, dairy proteins and hydrocolloids. This leads to great instantizing properties. Lecithin is a great addition to dairy alternatives and smoothies.
Furthermore, they are a great ally to create emulsions, instant products and plant-based formulations:
- Emulsions - They stabilize emulsions, enhancing the texture and mouthfeel by creating smooth, creamy consistencies. They also reduce fat separation and spattering in products like margarine.
- Instantization - They improve the rehydration properties of powders, making them easier to disperse and reconstitute.
- Plant-Based Foods - Especially in dairy and meat substitutes, they improve texture, flavour release, and overall mouthfeel, helping these emerging categories grow rapidly.
Versatility for Every Need
Whether you're working with bakery products, beverages, snacks, or supplements, BungeMaxx® Lecithins offer unparalleled flexibility. Their ability to serve as emulsifiers, stabilizers, and release agents ensures that they deliver consistent results across multiple applications. With their functional versatility, and clean label appeal, BungeMaxx® Lecithins support both product innovation and consumer trust.
Ready to Taste the Difference?
Don’t miss the chance to enhance your meals with IMCD Lecithins’ solutions. Experience the smooth texture and sustainability benefits that come with every formulation with BungeMaxx® Lecithins.
For inquiries or to learn more about IMCD portfolio, fill out our contact form or reach out to us directly. Join the movement toward more sustainable eating today!