Explore our Feel well concept to relieve and restore GI function
CONCEPT RATIONALE
Gastrointestinal (GI) dysfunction and discomfort impact a large proportion of the population. Effects are wide-ranging and can be mild, having a minor impact on day-to-day life, or severe, leading to impaired functioning and lowered quality of life. The digestive tract is closely linked to other systems, such as the immune and brain systems, and GI dysfunction can affect these areas as well.
TARGET MARKET
GI dysfunction and discomfort impact a large proportion of the population. Up to 40% of people are affected by complaints such as reflux, indigestion, and cramps. Many consumers indicate that GI health is fundamental to overall health. Aimed at consumers from all walks of life, IMCD’s Feel Well is a blend of active constituents backed by research, providing a palatable solution for common GI symptoms – offering consumers effective relief whilst simultaneously restoring GI function.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Convenient, palatable dosing with no unpleasant aftertaste
- Fast-acting, tangible benefits
- Sugar-free chewable tablet – on-the-go format
- Natural flavour (cooling)
- Mucoadhesive chewable – rising trend
Log in to MyIMCD to discover the concept formulation and further insights into restoring GI function.
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